Edition 6 - Building Our Dam

Hi all,

Welcome back to edition 6 of our weekly progress and updates. This week, we want to talk about what we have been focusing on within the business and what we believe is quite important when doing anything, let alone starting a business.

As we are still very much in the early stages of our business journey, we have been conscious of building our foundations and learning the right things the right way. We often talk among ourselves about ‘building our dam’ as if the dam walls are our processes and structures, and the water it holds is all the work we can manage.

We want to build our processes and foundations (our dam wall) so strong that we can manage and handle enough work to get the business into a healthy position (hold lots of water). Something we have also learned is that while we are still small, we need to sacrifice our egos and price our services to win the client. At the end of the day, we would rather have ten clients paying 75% of the service value than only two clients paying a premium price.

Although, long-term, underselling ourselves is not feasible, it’s a great way for us to: 1. Increase our clientele, and 2. Learn more about what we actually do, to refine and improve our quality of service with experience so that we can deliver the best service possible.

Going back to building our foundations, we are incredibly grateful to have such an extensive network of incredible individuals who are truly invested in our journey through Linx Media at such a young age. We sat down with one of our good friends and came up with a detailed business plan to start growing and scaling Linx Media. Thank you to Moby Adams. We are grateful for all your valuable and detailed input 🙏🏽.

The reason why we find it so important to be detailed from so early on, we go back to our dam reference. Regardless of whether we have the biggest dam in the world that can hold lots of water or a small one with not much water, if you don’t have strong foundations, your dam will leak, and you will start to lose the water you have.

Building our dam in theory sounds like it would make our lives much easier; less water = less stress, right? This is correct to a degree. However, slow water flow = slow cash flow. With a startup business, there tend to be lots of expenses. Couple that with little water, and you start to get pretty dam thirsty quite quickly. An immediate solution to our financial struggles would be to take on heaps of water. Yet if we adopted this method, we’d find our dam wall would start to leak, and our unfinished architecture would collapse. So, as it stands, we find ourselves mirroring the entrepreneurial handbook of no sleep or no money, but what keeps us going is knowing that on the other side is an abundance of water that our hundreds of dams will be able to hold.

Thanks once again from us,

Your Linx Media Directors

**Shoutout**: Go support Moby’s business venture on youtube @TheVault

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